Sales and marketing for B2B tech

Your product is ready. Your pipeline is not.

Aspire is the outsourced sales and marketing team for B2B tech companies. We find the buyers, start the conversations, and build the brand that makes them answer.

35+
Projects and clients delivered
1M+
Audience reached
15
Global projects
2022
Founded in Barcelona

Trusted by

  • Veerpoint
  • Coaching BV

The problem

Good tech companies stall at the same point.

It is almost never the product. It is that nobody senior is running growth, and the pieces that should compound are being bought separately.

  1. The founder is still the sales team

    Every hour spent writing outreach is an hour not spent on product. Pipeline goes quiet the week a release ships, and nobody notices until the quarter closes.

  2. Nobody has heard of you yet

    The technology is good. The company is invisible. Buyers answer people they recognise, and your competitors have been posting every week for two years.

  3. Sales and marketing are two suppliers

    A freelancer posts. An agency runs ads. An SDR sends email. None of them talk, so nothing compounds and no single person owns the number.

Your options

Three ways to fix it. One of them starts this month.

Hiring takes a quarter you do not have. A retainer agency puts a junior team behind an account manager. We are the third option.

CriterionHire in houseTraditional agencyRecommendedAspire
Time to first outputTwo to four months to hire and onboardFour to six weeks of onboarding
What it costsOne salary, plus tooling, plus recruitmentMonthly retainer, usually on a year contract
Who does the workOne person, one skill setA junior team behind an account manager
ScopeSales or marketing, rarely bothWhatever that agency happens to sell
If it is not workingA difficult conversation and a notice periodLocked in until the contract ends

What we do

Four disciplines, run as one plan.

Most companies buy these from four suppliers who never speak. Run together, the content fills the social, the social warms the outreach, and the outreach closes.

  1. 01Sales, in person and digitalLead research, outreach, follow up and CRM. At conferences and online, with a strong focus on B2B.Lead researchOutreachConference salesCRM
  2. 02Business developmentBranding, website, positioning and audience. The work that links marketing to sales instead of running beside it.PositioningBrandingWebsitePartnerships
  3. 03Social media managementStrategy, calendar, content and analytics across LinkedIn, YouTube, TikTok and Instagram.LinkedInYouTubeTikTokInstagram
  4. 04Content creationPhoto, video and branded visuals made for your identity. YouTube, LinkedIn, Shorts, Reels and live events.PhotoVideoReels and ShortsLive events

Not sure which of the four you need? Answer six questions

Specialisms

Two markets we go deeper in.

Property, yachting and custom AI systems each have their own buyers and their own tooling, so they get their own practice rather than sitting inside a general retainer.

Proof

What it has produced so far.

Averages across the accounts we run, and three of the six client engagements behind them.

500+
Leads captured
Last 30 days
8%
Avg. engagement rate
Above industry average
12%
Avg. sales conversion
Across managed accounts

Selected client cases

All six cases
Fintech

Partnership coordinator for BUNQ entering the Spanish market.

Aspire acts as partnership coordinator for BUNQ in Spain, driving strategic collaborations and user acquisition. We secured the key meetings, identified the partners worth having, and onboarded over a thousand new users inside the first two and a half months. The focus is B2B partnerships that accelerate growth rather than one off campaigns.

1,000+new users in the first 2.5 months
Semiconductors

Two years growing LinkedIn, business development and onsite sales.

2 yearsand still running
A technical B2B audience that actually engagesStart yours
Live events

Live onsite marketing and real time content for the largest AV show in the world.

1 yearas onsite marketing partner
Instagram challenges and trivia that pulled the floor inStart yours

How it works

From a free call to live execution in two weeks.

No long onboarding and no discovery phase you pay for. You get the strategy before you get an invoice, and it is yours either way.

Start with the free call
  1. 01
    Week 0

    A free 15 minute call

    We learn the business, what you sell, and where growth is actually stuck. No deck and no obligation.

  2. 02
    Week 1

    A strategy built on your numbers

    A step by step plan shaped around your market, your pipeline and your budget. If we are not the right fit we say so here, and the plan is still yours.

  3. 03
    Week 2 onward

    We execute

    Sales, business development, social and content, run by the four specialists who do that work. You always know who is doing what.

  4. 04
    Monthly

    We report and adjust

    Monthly analytics on what moved and what did not, with the plan changed against real results rather than left to run.

The team

Four specialists. You will know all of them.

Not an account manager relaying messages to a junior team. The person shooting your video is not the person running your pipeline, and neither of them is learning on your account.

  • Founder

    Elena Novikova

    Sales and business development

    Founded Aspire in 2022 during her business studies in Barcelona. Runs strategy, sales and business development.

  • Content and video

    Jackson Hunter

    Photo and film

    Photographer and videographer across real estate, sport and tech. Shoots and edits everything that appears on camera.

  • Ads specialist

    Nika Spir

    Paid and performance

    Digital marketing degree in London, then a specialism in paid acquisition. Runs anything with a budget attached to it.

  • AI systems

    Mattis Maerz

    Custom dashboards and integrations

    Builds the dashboards, integrations and internal tools behind the AI systems work. Makes scattered data usable.

Meet the team

On site

Where the work actually happens.

Content and events
  • Two people shaking hands on a stage at an event
  • An exhibition stand branded for Interactive Digital Media, with a presenter beside the display
  • Four people holding awards on a red carpet beside a sponsor banner
  • Two people filming a product demonstration on a phone at an exhibition stand
  • A large group photographed in front of Casa Batlló in Barcelona
  • Speaking into a microphone at an event
  • Two people talking at a trade stand with product screens behind them
  • A camera on a tripod filming a speaker on stage
  • A line of award winners holding trophies on a lit stage
  • Two of the team reviewing something on a phone at a conference
  • Attendees gathered beside a large letter sculpture under a Push Beyond banner
  • Studio lighting and a camera tripod set up for an interview
  • A large conference group photographed together on a lawn
  • The team with clients at an exhibition stand
  • A lit installation on an exhibition show floor
Elena built a clear step by step strategy that was easy to implement. We have seen a lot of growth, especially on LinkedIn.
RCK ConsultingTech consulting

Questions

Before you book the call.

It depends on scope, and we would rather scope it properly than quote blind. Pricing is on request and the free 15 minute call exists to work out what you actually need first.

Get started

Tell us where growth is stuck.

Fifteen minutes, free, no obligation. You leave with a view on what to do first, whether or not you run it with us.